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We make physical products verifiable

TrustMarx exists because 'is this real?' should have a provable answer — for every product, in seconds.

Mission

Counterfeiting is a $467-billion industry (OECD/EUIPO, 2025) that taxes honest manufacturers and endangers consumers. Our mission is to make authenticity verifiable at the level of the individual physical item — combining hardware-backed cryptography, physically unclonable labels and scan analytics into one platform any brand can deploy.

What we know deeply

Applied cryptography

HSM-backed key lifecycles, signature schemes and key ceremonies designed so that trust never depends on secrecy of design.

Physical security & PUFs

Optical physically unclonable functions: how manufacturing randomness becomes a fingerprint, and how to match it robustly in the field.

Supply-chain analytics

Turning scan streams into anomaly detection: repetition, velocity, geography and commissioning-aware leakage models.

Principles

  • Honest threat models — we document limits, not just strengths.

  • Privacy by default — verification without personal data.

  • Evidence over claims — every number we publish has a source.