Anti-counterfeiting platform
Counterfeits are stealing your revenue. Prove every product is real.
TrustMarx combines an unclonable physical signature (PUF) with a cryptographic identity, so any consumer can verify authenticity in seconds — and you win back the revenue and trust that fakes take away.
GDPR & KVKK compliant · Keys secured in HSM · No app-store lock-in
The problem
What counterfeiting really costs
Counterfeiting is not a marginal nuisance — it is a structural drain on revenue, brand equity, consumer safety and legal exposure.
$467B
Estimated global trade in counterfeit and pirated goods in 2021
2.3%
Share of world imports that were counterfeit goods in 2021
Where the loss lands
Direct revenue
Every counterfeit sold is a genuine sale lost — and a customer who may blame your brand for a product you never made.
Brand equity
A single bad counterfeit experience erodes trust built over years. Premium positioning collapses when buyers cannot tell real from fake.
Consumer safety
In pharmaceuticals, food and automotive parts, fakes are not just a financial problem — they endanger the people who trust your name.
Legal & compliance risk
Liability disputes, regulatory findings and enforcement costs multiply when you cannot prove which products are genuinely yours.
The solution
Three layers of trust
Security does not come from a single feature. It comes from the combination of three independent layers — each one closing the gap the others leave open.
Cryptographic identity
Every product carries a digital signature that cannot be forged.
Each label embeds a high-entropy token signed inside a hardware security module (HSM). The private key never leaves the HSM and cannot be exported, so a counterfeiter cannot fabricate a valid identity — not even with full knowledge of the system.
Physical unclonability (PUF)
The label's micro-structure is created by physical randomness and cannot be copied.
During printing, a random micro-texture forms in the label material — a physically unclonable function (PUF). A photocopy or scan reproduces the data, but never the physical structure. The server compares the live capture against the fingerprint recorded at enrollment.
Scan intelligence
Every verification is observed server-side, so abuse patterns surface immediately.
Each scan is evaluated in context: repetition, velocity, geography and channel anomalies — including grey-market leakage outside commissioned distribution — are detected and reported to the brand in near real time.
How it works
From production line to verdict in four steps
One label, one scan, one authoritative answer.
- 1. Enroll
- 2. Label
- 3. Scan
- 4. Verdict
Enroll
At the production line, each product gets a unique token signed by an HSM, and the label's random micro-structure is captured as its physical fingerprint.
Label
The signed code and the unclonable texture live on one physical label. Copying the code is easy — copying the structure is physically infeasible.
Scan
The consumer scans the label with a phone. No account, no friction: the app reads the code and captures the micro-texture in one step.
Verdict
The server verifies the signature, matches the physical fingerprint and checks scan-pattern anomalies — then returns one of four clear outcomes.
Clear answers
Four outcomes, zero ambiguity
Every scan ends in one of four explicit states. Color is never the only signal — each outcome pairs color, icon and message.
This product's physical signature and cryptographic identity match. It is authentic.
The code is valid, but the physical signature does not fully match. This label may have been copied.
The identity could not be cryptographically verified. This product is not authentic.
The scan could not be completed reliably. Please rescan in better lighting conditions.
Industries
Built for products where authenticity matters most
The same platform, tuned to the risk profile of each category.
Pharmaceuticals
Falsified medicines endanger patients and expose manufacturers to severe regulatory liability.
Cosmetics
Fake cosmetics with unknown ingredients damage skin — and the brand that gets blamed for it.
Luxury goods
Superfakes are now good enough to fool buyers and resale platforms alike.
Electronics
Counterfeit components and accessories cause failures, returns and safety incidents attributed to the genuine brand.
Food & beverage
Premium spirits, olive oil and infant nutrition are refill-fraud and relabeling targets.
Automotive spare parts
Fake brake pads and filters are a safety hazard and a warranty-cost sink.
The platform
See what your products see
A brand dashboard with scan maps, verification funnels and anomaly alerts — and a consumer app that answers in seconds.
Illustrative example data
Original
This product's physical signature and cryptographic identity match. It is authentic.
Illustrative example data
Why trust it
Security you can audit, not marketing you must believe
Private keys are generated and used inside an HSM and cannot be exported — a valid identity cannot be forged.
The physical fingerprint arises from manufacturing randomness. A photocopy reproduces data, never structure.
We are honest about the trust boundary: the enrollment station is the most critical link, and we design controls around it.
GDPR and KVKK compliant by design. Verification requires no consumer account and no personal data.
Comparison
QR code alone vs. TrustMarx
A barcode or QR code carries readable data — and readable data can be copied perfectly. That is the difference in one table.
| Capability | QR / barcode alone | TrustMarx (PUF + cryptography) |
|---|---|---|
| Machine-readable product data | Yes | Yes |
| Survives photocopying | No — a copy scans identically | Yes — the physical structure cannot be copied |
| Forgeable identity | Yes — anyone can print a valid-looking code | No — signatures require a key locked in an HSM |
| Detects cloned labels in the field | No | Yes — scan intelligence flags repetition and geography anomalies |
| Consumer verdict | Opens a URL — no proof | Authoritative four-state verdict in seconds |
FAQ
Frequently asked questions
What is a PUF (physically unclonable function)?
A PUF is a physical structure whose fine details arise from uncontrollable randomness during manufacturing, so it cannot be reproduced — not even by the original manufacturer. On a TrustMarx label, this random micro-texture acts as the product's physical fingerprint: a photocopy reproduces the printed data but never the structure.
How is this different from a QR code?
A QR code is data, and data can be copied perfectly — a photocopied QR code scans identically to the original. TrustMarx pairs the code with a physical micro-structure that cannot be copied and a cryptographic signature that cannot be forged, so a copied label fails verification.
Does the consumer need to install an app or create an account?
No account is ever required, and verification runs as a lightweight web app (PWA) — the consumer points their phone camera at the label and gets a verdict in seconds.
Can a counterfeiter who knows exactly how the system works beat it?
Knowing the design does not help. Forging an identity requires a private key that is generated and used only inside an HSM and cannot be exported. Copying a label requires reproducing random physical micro-structure, which is infeasible by construction. And large-scale abuse patterns are caught server-side by scan intelligence.
Stop funding counterfeiters with your brand equity
See a live demo on your own product category — enrollment, scan, verdict and the analytics behind it.